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Monday, May 6 • 2:45pm - 3:15pm
Measuring and Conveying the Value of Medical Affairs

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  • Recap the challenge of measuring impact in Medical Affairs
  • Cover different frameworks and types of metrics that may be useful in understanding the value of medical affairs efforts
  • Discuss how to approach (e.g., design, scale, and communicate) impact assessments using best practices from implementation science
Speakers
avatar for Dr. Diana Morgenstern

Dr. Diana Morgenstern

Executive Strategist, Medical Affairs, IQVIA
Diana Morgenstern, MD, FACP is Executive Strategist in the IQVIA US Medical Affairs Center of Excellence. A general internist whose varied career to date includes depth and breadth in clinical practice, medical education, medical communications, and the pharmaceutical industry, she... Read More →
avatar for Javier Lopez-Molina

Javier Lopez-Molina

Senior Director, Medical Strategy, Medical Affairs, IQVIA
Javier Lopez-Molina has over 10 years of experience in medical affairs, commercial, clinical, and corporate strategy. At IQVIA, he leads the US medical affairs strategy business segment, driving innovative medical affairs strategy portfolio of offerings. This includes guiding the... Read More →

Monday May 6, 2024 2:45pm - 3:15pm EDT
Newport III
  General Session