Fierce Medical Affairs Strategic Summit 2024

7:30am EDT

Registration & Networking Breakfast The Westin, Jersey City

8:30am EDT

Chairperson’s Opening Remarks Newport III

8:45am EDT

Navigating Excellence: Chief Medical Officer Perspectives on Long-Term Medical Affairs Goals Newport III

9:30am EDT

Reimagining Medical Content Development for the Era of High-Speed, Snackable Scientific Exchange Newport III

10:00am EDT

The Future of Omnichannel Communication: Breaking Barriers and Enhancing Customer Engagement Newport III

10:45am EDT

Networking Break The Westin, Jersey City

11:15am EDT

Collaboration for Success: Expanding Stakeholder Engagement in Medical Affairs & Bridging the Medical-Commercial Divide Newport III

12:00pm EDT

Measuring Medical Impact: The Journey From Lofty Concept to Real World Execution Newport III

12:30pm EDT

Networking Lunch The Westin, Jersey City

1:30pm EDT

Revolutionizing Launch Success: Redefining Metrics and Strategies Newport III

2:15pm EDT

“Smart” Medicine: AI and Machine Learning Transforming Medical Affairs Newport III

2:45pm EDT

Measuring and conveying the value of Medical Affairs Newport III

3:15pm EDT

Networking Break The Westin, Jersey City

3:45pm EDT

From Burden to Benefit: Transforming Publication Management Is Easier Than You Think Newport III

4:15pm EDT

Quantifying Impact: Unveiling Metrics That Resonate with Stakeholders Newport III

4:45pm EDT

“Revolutionizing HCP Engagement: How Data Analytics and GenAI are Shaping the Future of Medical Affairs" Newport III

5:15pm EDT

Fireside Chat- Demonstrating Value: Creating a Medical Affairs Organization That's Fit For The Future Newport III

5:45pm EDT

Chairperson’s Closing Remarks Newport III

6:00pm EDT

Cocktail Reception The Westin, Jersey City

8:00am EDT

Registration and Networking Breakfast

9:00am EDT

Chairperson’s Opening Remarks Newport III Track Chairperson's Opening Remarks Newport I Track Chairperson’s Opening Remarks Newport II

9:15am EDT

Keynote: Synergizing Strategies: Uniting Medical Affairs Through Language and Vision Newport III Keynote: Mapping the Medical Communication Landscape: Strategies for Seamless Collaboration from Pipeline to Launch Newport I Keynote: Recognizing Your Impact in Field Medical: Learnings from Big Pharma and a Start-Up Environment Newport II

9:45am EDT

Charting the Future: The Intersection of Technology and the Evolving Landscape in Medical Affairs Newport III Harnessing Data: A Prescription for Effective Medical Communications Newport I Strategic Field Medical Engagement: Building a Robust Plan for Successful Launch in Medical Affairs Newport II

10:30am EDT

Networking Break

11:00am EDT

Building Out Your Medical Affairs Team: How Early is Too Early? Newport III Plain Language and Patient-Centric Communication: The Importance of the Patient Voice Newport I Empowering Your Field Medical Team: Strategies for Optimizing in the Omnichannel Era Newport II

11:45am EDT

Leveraging Foundational Analytics Platforms to Demonstrate Medical Affairs Impact Newport III The Science Behind Emotions Newport I From Insights to Impact: The Power of Thought Leader Liaisons and Medical Science Liaisons in Compliant Collaboration for Meaningful Customer Engagement Newport II

12:15pm EDT

Networking Lunch

1:15pm EDT

Unlocking the Power of Real-World Evidence to Pave the Way for Better Patient Outcomes Newport III The Digital Renaissance of Scientific Communication: Embracing Technological Breakthroughs Newport I Business is Not a Dirty Word for MSL’s Newport II

2:00pm EDT

The Pivotal Role in Ensuring Access to Innovative Products: New Normal for Medical Affairs Transformative Applications of Generative AI Analytics: Optimizing Next Best Actions and Assessing Medical Team Impact Newport I Mastering Collaboration: Strategies for Championing Thought Leader Engagement Newport II

2:30pm EDT

Networking Break

3:00pm EDT

Operating with Impact: Topical Transformation Dilemmas and Decisions Newport III Agile Scientific Communications in Medical Affairs: From Pandemic Pressure to Generative AI Newport I Building Medical Capabilities: Designing for Impact Newport II

3:30pm EDT

Patient-Centric Initiatives: Empowering Patients and Rebuilding Trust in Medical Affairs Newport III The Many Languages of Med Affairs: How Communicating Well with Diverse Audiences Drives Success Newport I Pioneers in Medical Affairs: Beyond Traditional MSL Roles Newport II

4:15pm EDT

Track Chairperson’s Closing Remarks Track Chairperson's Closing Remarks Track Chairperson's Closing Remarks

4:30pm EDT

Cocktail Reception

8:00am EDT

Workshop Day: Registration and Networking Breakfast

9:00am EDT

Morning Workshop A - Thrive, not just survive, through change Newport I Morning Workshop B- Cracking the Code: Strategies for Communicating the Impact of Medical Affairs Newport II

10:30am EDT

Networking Break

11:00am EDT

Afternoon Workshop C - Medical Science Liaison Compliance Essentials : A Workshop for Success in the US Newport I Afternoon Workshop D - “Once upon a time in medical affairs…”: How storytelling fits into communicating data – the numbers don’t speak for themselves Newport II

12:30pm EDT

Networking Lunch