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Tuesday, May 7 • 9:45am - 10:30am
Charting the Future: The Intersection of Technology and the Evolving Landscape in Medical Affairs

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  • Highlight the opportunities and challenges in adopting technologies such as artificial intelligence, natural language processing, and other advanced tools within medical affairs  
  • Discuss the evolving role of social media: compliance, engagement, and best practices for capturing real world patient insights- Understand the current regulations surrounding social media and other digital platforms   
  • Explore the impact on traditional activities such as creating presentations, generating insights, and handling medical information in the era of automation and advanced technology  
  • Investigate the role of technology in collecting and processing data, particularly through natural language processing  
  • Hear how the acceleration of insights might influence the definition and implementation of strategies not only within medical affairs but across the broader organization

Moderators
avatar for Irene von Hennigs, PharmD.

Irene von Hennigs, PharmD.

Vice President Medical Affairs, Rare Disease, Amgen
Dr. von Hennigs is an accomplished leader in the biopharmaceutical industry with deep experience in building teams and ensuring sound medical strategy. She possesses scientific curiosity coupled with a business perspective that enables influence and leads transformational change... Read More →

Speakers
avatar for Michael Vinegra

Michael Vinegra

Senior Director, Medical Planning and Insights, Pfizer
avatar for Luca Dezzani

Luca Dezzani

Vice President US Oncology Medical Affairs, Johnson & Johnson
Luca Dezzani is a physician with extensive healthcare experience in clinical practice and in the pharmaceutical industry. He practiced as a physician in hematology-oncology and internal medicine before joining Novartis Oncology where he served in roles at national, regional, and global... Read More →
avatar for Sanjeev Welling

Sanjeev Welling

Co-Founder and CEO, Avira Digital
Sanjeev Welling, Co-Founder and CEO of Avira Digital, leads a bootstrapped pure-play digital transformation company with a proven track record. Avira Digital began the digitization of Medical Affairs journey in 2019-2020 and has since successfully launched two products - Evidence... Read More →
avatar for Herson Quiñones

Herson Quiñones

Vice President, US Medical Affairs, Specialty Therapy Area Head, GSK
Herson Quiñones is Vice President, US Medical Affairs, Specialty Therapy Area Head at GSK. He was previously the franchise head, US Medical Affairs in the immuno-inflammation team. Herson has worked at GSK since 2019.

Tuesday May 7, 2024 9:45am - 10:30am EDT
Newport III
  Track: Medical Affairs Strategy