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Tuesday, May 7 • 3:30pm - 4:15pm
Patient-Centric Initiatives: Empowering Patients and Rebuilding Trust in Medical Affairs

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  • Recognize the value of patient-centric initiatives in enhancing trust with external stakeholders, emphasizing the importance of aligning organizational efforts with patient needs and preferences  
  • Understand the role of medical affairs in empowering patients to take an active role in their healthcare, promoting informed decision-making and enhancing patient engagement for better health outcomes
  • Learn methods for measuring the impact of patient-centric initiatives on organizational outcomes, emphasizing the value of incorporating patient perspectives into key metrics for demonstrating the effectiveness of medical affairs efforts
Moderators
avatar for Rohita Sharma, Ph.D.

Rohita Sharma, Ph.D.

Global Sr. Director - Patient Insights and Solutions - Medical Affairs, Alexion Pharmaceuticals
Rohita Sharma, PhD, is a Global Sr. Director in the Patient Insights & Solutions – Medical Affairs team at Alexion AstraZeneca Rare Disease.Rohita has more than 15 years’ experience in the pharmaceutical industry mainly in medical affairs. She has worked across commercial, medical... Read More →

Speakers
avatar for Tiffany Patrick

Tiffany Patrick

Former Vice President, Patient Advocacy and Engagement, Alnylam Pharmaceuticals, Inc.
Tiffany Patrick, MPH, MBA, is a seasoned Medical Affairs leader. Most recently, as Vice President of Patient Advocacy and Engagement at Alnylam Pharmaceuticals, Inc., she led the development and execution of patient engagement strategies for Alnylam’s rare and ultra-rare disease... Read More →
avatar for Gustavo Suarez Zambrano, M.D.

Gustavo Suarez Zambrano, M.D.

Vice President and Head of Medical Affairs, Mitsubishi Tanabe Pharma America
As our Vice President of Medical Affairs, Gustavo A. Suarez Zambrano, M.D. is the most senior medical authority for the company and oversees all Medical Affairs activities in North America. He has almost 20 years of combined experience in clinical neurology and pharmaceutical medical... Read More →
avatar for Colleen Chapman

Colleen Chapman

Senior Director, Patient Advocacy Lead, Relay Therapeutics

Tuesday May 7, 2024 3:30pm - 4:15pm EDT
Newport III
  Track: Medical Affairs Strategy