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Tuesday, May 7 • 11:00am - 11:45am
Empowering Your Field Medical Team: Strategies for Optimizing in the Omnichannel Era

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  • Establish a clear and consistent definition of omnichannel in the context of medical affairs and address variations in how omnichannel is perceived and implemented across the industry 
  • Emphasize the importance of pre-execution planning, including profiling HCPs and understanding their preferences and balancing the needs of HCPs, patient populations, and medical objectives for effective omnichannel execution 
  • Explore the role of IT infrastructure in collecting and providing information about HCPs and the need for tools, training, and support for field medical teams to interpret and apply the collected data in their interactions 
  • Discuss the importance of strategic alignment to achieve coordination and consistency across field roles by aligning commercial and medical objectives to ensure a seamless omnichannel approach 

Moderators
avatar for Chad Schroer

Chad Schroer

Senior Director, US Medical Affairs, Field Medical Excellence, BeiGene USA, Inc.
Dr. Chad Schroer is Senior Director, Field Medical Excellence at BeiGene and is based in NYC. After building a successful family medical practice in Arizona, Chad entered industry as a Regional Medical Scientist at Boehringer Ingelheim and then moved into managing Field Medical teams... Read More →

Speakers
avatar for Stacey Gorski, PhD

Stacey Gorski, PhD

Head, US Medical Excellence, AstraZeneca
As the Head of US Medical Excellence for AstraZeneca Oncology, Stacey is currently leading a team focused on Medical omnichannel engagement, Medical education, capabilities & training, and digital transformation. As part of AstraZeneca’s efforts to prepare for the ‘Future of Medical... Read More →
avatar for Donnie Wooten Jr. Pharm.D.

Donnie Wooten Jr. Pharm.D.

Global Head Strategic Medical Content & Omnichannel, Organon
avatar for Annie Herrington, PharmD

Annie Herrington, PharmD

Vice President, Field Medical Excellence Platform Lead Medical Engagement & Impact, Pfizer
Annie began her career at Pfizer Pharmaceuticals in 2000 as a Regional Medical Research Specialist in Cardiovascular covering iconic products such as Lipitor and Norvasc as well as gaining experience in the Cardiovascular/Metabolic pipeline early engagement space.  She transitioned... Read More →

Tuesday May 7, 2024 11:00am - 11:45am EDT
Newport II
  Track: MSL Best Practices