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Tuesday, May 7 • 9:45am - 10:30am
Harnessing Data: A Prescription for Effective Medical Communications

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  • Introduce the use data in medical communications by defining data types used to drive strategy 
  • Discuss approaches and best practices for targeted, consistent collection of stakeholder insights and streamlined analysis 
  • Explore the role of real-world evidence in shaping medical communications including challenges and opportunities when integrating RWE into communication strategies 
  • Examine how data might be leveraged to personalize medical communications for different audiences 
  • Review methods to establish KPI’s for evaluating the success of data-driven communication efforts 

Moderators
avatar for Christina Nixon, Ph.D.

Christina Nixon, Ph.D.

Senior Director, Medical and Scientific Communications, Alphanumeric

Speakers
avatar for Renu Juneja, Ph.D.

Renu Juneja, Ph.D.

Head, Scientific Evidence & Communications, Oncology US Medical Affairs, Johnson & Johnson
avatar for Teri Michelini, PharmD

Teri Michelini, PharmD

Head, Global Scientific Communications- Oncology, Sanofi
Teri is the currently Head of Global Scientific Communications for Oncology at Sanofi. Teri joined Sanofi in June 2017 with more than 30 years of oncology experience and 20+ year history within the Pharmaceutical and Biotechnology Industry with experience in a variety of roles in... Read More →
avatar for Heather Abourjaily

Heather Abourjaily

Head of Global Scientific Communications, Rocket Pharmaceuticals
Dr. Abourjaily is an experienced Scientific Communications leader with over 20 years of progressively increasing responsibilities in the biopharmaceutical industry.  Her global scientific communication roles have encompassed Strategic Scientific Communications, Publications, Medical... Read More →

Tuesday May 7, 2024 9:45am - 10:30am EDT
Newport I
  Track: Medical Communications