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Wednesday, May 8 • 11:00am - 12:30pm
Afternoon Workshop D - “Once upon a time in medical affairs…”: How storytelling fits into communicating data – the numbers don’t speak for themselves

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In this session, we will: 
  • Debuzz the term “storytelling” to make it practical and applicable to communicating the scientific narrative 
  • Demonstrate how to use storytelling to make data memorable 
  • Practice weaving together a medical/scientific story that appeals to logic and/or emotion 
  • Provide takeaway training frameworks to help your teams enhance their ability to craft their narratives 
Speakers
avatar for Jill Fenwick, Ph.D.

Jill Fenwick, Ph.D.

Global Head of Medical Learning, EMD Serono
Jill has a PhD in Lung Cancer plus 25 years in pharmaceutical industry in UK, initially in commercial, but then over 15 years in Medical Affairs. Predominantly in psychiatry and oncology therapy areas. As field-based Medical Affairs worked as an MSL, European MSL (responsible for... Read More →
avatar for Shannon Colton

Shannon Colton

Founder and Consultant, MarbleWing Consulting
Shannon Colton is a PhD biologist by training and a passionate trainer by experience. Shannon has spent her professional career growing within the space of science education and communication. From teaching courses at a university to modeling proteins with 3D printers, Shannon has... Read More →
avatar for Ian Casci

Ian Casci

Director, Medical Excellence and Training, Pharmacosmos Therapeutics Inc.
Ian Casci earned his PhD in Human Genetics at the University of Pittsburgh where he studied genetic modifiers of Amyotrophic Lateral Sclerosis (ALS) in fruit fly models. After receiving his doctorate, he joined EMD Serono as a Medical Science Liaison in neurology and immunology.Next... Read More →

Wednesday May 8, 2024 11:00am - 12:30pm EDT
Newport II
  Workshop: Early Afternoon