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Monday, May 6 • 4:45pm - 5:15pm
Revolutionizing HCP Engagement: How Data Analytics and GenAI are Shaping the Future of Medical Affairs

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  • Discuss the increasing expectation for personalized communication in the digital age, where HCPs expect content that is not only relevant to their practice but also delivered in a manner and time that suits their preferences.
  • Examine the potential of genAI tools in revolutionizing the way scientific information is presented to HCPs. Examples could include AI-generated visuals that explain complex mechanisms of action, or AI-driven platforms that curate and personalize scientific content for different HCP personas.
  • Highlight the importance of not just what is communicated, but how and when it's delivered. Showcase how data analytics can identify the most effective channels and optimal times for engaging specific HCP personas, whether through social media, email marketing, webinars, or even virtual reality platforms.
  • Emphasize that the end goal of leveraging data analytics and genAI is not just about streamlining processes or boosting engagement metrics but about fundamentally improving health outcomes.

Speakers
avatar for Michelle Dunst

Michelle Dunst

Managing Director, Real Chemistry
Michelle Dunst is a leader at the intersection of analytics, insights, and healthcare communications, serving as Managing Director of Analytics and Insights at Real Chemistry. Her robust background, spanning over a decade, has seen her leverage insights and analytics to drive strategic... Read More →
avatar for Ujwal Pyati, PhD

Ujwal Pyati, PhD

President, Scientific and Medical Affairs, Real Chemistry
Since completing his postdoctoral fellowship and joining the healthcare industry in 2011, Dr. Ujwal Pyati has been an integral force in driving the success of a wide range of high-science brands. With his expertise in cell signaling pathways and targeted therapies, Dr. Pyati has a... Read More →

Monday May 6, 2024 4:45pm - 5:15pm EDT
Newport III
  General Session